Top Level Category Pages

[Anest]

On certain sections e.g. Top Level Brand Pages i would like to include history, images of products in use, videos, and possibly even a timeline of the manufacturers history. Being that its a store this would push the products quite a bit lower on the page. Can i still have a great positive effect if its below the product listings?

[EGOL]

I would prepare very high quality content pages - best content on the web in their topic area - and use them to build links, earn rankings and pull huge traffic.  These types of pages will usually outperform sales pages.

However, you can have "ads" on these pages that direct visitors to where items can be purchased.  Placing those ads immediately adjacent to relevant content can be very effective.

[Anest]

Do you have any examples of this being done on stores? Should i maybe just make a best of the web blog entry which links back to the product pages?