HUGELY different ranking for a keyword between Bing and Google. Looking for ideas.

[absoauto]

We rank really well for a brand in Bing (#2 behind manufacturer, and it's a competitive name) but are in about 15th place in Google. Any suggestions on what could be hurting us in Google are welcome!

[Alick300]

Hi Margaret,

Both search engines have different algorithm and different ranking factors so it is very common to see big difference in ranking for same keywords. For my site I'm also seeing the such difference.

Google ranking factors list @ http://backlinko.com/google-ranking-factors

Hope this helps.

Thanks

[Ria_]

Would love to see a recent study comparing Google's and Bing's ranking factors, or what industry experts suspect them to be in addition to their estimated "weight".

[Bigb06]

I think Bing is more sensitive to links, and use fewer algorithms to penalize (like Penguin or Panda). So with few good links and exact anchor you can rank easily.