SEO audit on a beta site

[CosiCrawley]

HI there, Is there much point conducting an SEO site audit on a site that has not yet launched and is protected behind a login? Presumably none of the usual SEO tools (Moz, Screaming Frog etc) can crawl this site becuase it is all locked behind a login. Would it be better to launch it and then do a site audit?

Thanks

[ChrisAshton]

It isn't possible to do this when behind a login but I would definitely still spend the time doing what you can manually before pushing it live.

The other option you have is to push it "live" but block the whole site from crawlers with Robots.txt. Screaming Frog does give you the option to ignore the instructions in Robots so you could still crawl it. If this site is replacing an existing one that makes it a little more tricky. If that's the case, you could still do this but make sure that you get to work on your audit the second you push it live and get it done as quickly as possible.

If the site is up and blocked via Robots for 20 minutes it's unlikely to cause an issue. If you leave it that way for a week however... not such a good idea

[Yoav-Blustein]

Not sure if not yet lunched meaning it is a brand new site and domain or if this is going to be a new edsign/cms etc..

so, If the site never went live you should have no concerns google spider coming to crawl your site.
But if it is an updated version of an existing website, its better to create a subdomain.
This is the most common practice, you create something like test.domain.com and use robots.txt on this test domain to block all access.

it is the safest way that i know

good luck