Regarding FB advertisment

[nlogix]

Hi team,

I have done FB advertisement for one of my website in UAE region  and got 2023 website clicks and 24677 people reached. And the total amount spent was 3731.35 . But while checking the same details in website Google analytics for UAE region it is showing only 326 sessions. I have attached the FB & Google analytics performance screen shot with this mail

Please advice.It's very urgent

KROdP

[GlobeRunner]

Google Analytics typically will filter out all of the "bots" and certain visitors to the site that they don't believe are real visitors. Also, there may be some traffic from Facebook that Google shows as having come directly to the site, rather than showing a direct referral.

Another potential issue is that your site may have been down at some point, and Facebook could have sent traffic but they could have received an error.

If you have any questions, though, you may want to get in touch with Facebook and show them your screen shot of the Google Analytics account. They may be willing to give you a credit for certain traffic to the site that was "fake" or "bot" traffic.

[Deacyde]

While I have nothing to add in regards to facebook ad cliks not showing up in Analytics, I do want to add caution that facebook, while produces a lot of clicks, impressions, likes and even website clicks, unless you have such a broad site that you can do the fly paper traffic tactic and lure some of those people in,  I've found facebook's user base widely impulse driven rather than focus driven.

For broad niches this works well, for narrow niches it's a risk.