Google+ SERP Visibility For Non Branded Keywords

[Webpresence]

Hi,

I've noticed that a competitors Google+ box is appearing on the right hand side of the Google UK SERPs for a non-branded keyword (open air balustrade). Please see attached image.

I've always thought that the Google+ box would only be displayed in the SERPS for branded keywords.

How is this Google+ box appearing for non-branded keywords? How can we improve our chances of our Google+ box being shown instead?

Many thanks in advance, Lee.

vDm914D

[Andy-Halliday]

Hi Lee

I've just done the same search in Bradford and getting same results. While its unusual its not unheard of.

Its a bit difficult to say what you need to do to appear without looking at your site.

PM your site and I will take a look for you.

Thanks

Andy

[Webpresence]

Many thanks for this, Andy.. appreciated.

The site is; http://bit.ly/1PqGTbS

I look forward to your response, Lee.