Yelp SEO in action

[kirupa]

Please help me figure out how come E Appliance Repair Yelp page pops out every time I search Google for next keywords: Dacor repair Los Angeles, Miele repair Los Angeles, Sub Zero repair Los Angeles, and others like those? What direction do I need to move in to get close to those results? Any advise will be highly appreciated!

[suhartonolauw]

i think they use schema mark ups

https://developers.google.com/structured-data/schema-org

just need to aply it into ur website

[Christy-Correll]

Hi there, are you asking why does this particular Yelp page shows rating review stars in the organic search results -- and how you can get your rating review stars to show for your Yelp page for these same queries, too -- or something else? In addition to clarifying your question, it would be great if you could share a few screenshots and/or URLs that show us how your Yelp page (and/or website) is performing for these same queries, compared with E Appliance Repair. Thanks!

Christy

[kirupa]

I think this company's Yelp page shows rating review stars in the organic search because it has really many positive reviews. Looks like they used black hat Yelp optimization though Yelp claims there is no way to do so. What I cannot understand is why E Appliance Repair Yelp page shows up every time I enter mentioned queries... I have another company that implemented successful SEO, http://www.ez-appliancerepair.com. They rank really high for the same keywords, but this is their website that has been heavily optimized. My website is http://www.ifixappliancesla.com, it doesn't perform well at the moment.

[MattRoney]

Interestingly, I'm not seeing E Appliance Repair's Yelp listing in the results for any of those keywords. Is it possible you're seeing personalized results? Have you tried searching in an incognito window?

[kirupa]

I guess, geolocation plays a role? I am in the part of Los Angeles where they operate. So, they probably optimized their content this way somehow? I still can not understand why is that their Yelp page that shows up while entering the query, not  the website?

[MiriamEllis]

Hey There!

Like others on this thread, I'm not seeing the same results you are for those search terms. Yelp is one of the top ranking directories for many brand and service searches, so having it rank highly is not unusual. It's possible for a Yelp result to outrank a website if the website isn't very strong. As for how to build up your own rankings, please check out our Local SEO checklist. Everything on that list will help you compete and, hopefully, begin to surpass weaker competitors. You'll want to audit both your own business and that of any competitors for a complete picture. Hope this helps!

[kirupa]

Sure, thank you!