Best practices on campaign setup for a microsite... first timer here (be gentle).

[KenSlater]

if I was to create a microsite, or a landing page, would I create a new campaign to only analyze this page?  If I want to report on the effectiveness of SEO on a series of landing pages within a campaign, or a microsite, how would I do this?  I cannot seem to create a campaign that only targets several identified pages... this one is baffling me.

Help?

[KristinaKeyser]

Hi there - thanks for writing in! Kristina from Moz's Help Team here.

Campaigns are site-specific (meaning you can't track multiple sites within a single campaign) and within the Campaign Settings that you set when you initially set-up the campaign, you can choose to track all pages within the entire root-domain of a site, or restrict it to only pull in data for a particular subdomain.

Here's a screenshot of the campaign setup section where you would set these settings upon the creation of your campaign: http://screencast.com/t/RDOJAu8ykW

I hope this helps answer your question! If not, or if you're needing further assistance, please don't hesitate to reach out to our team anytime by emailing help@moz.com!

Have a great day,

• Kristina

[KenSlater]

Thanks!

I get the concept, but my question is really around a certain section of our website, or perhaps a microsite.

In the example of a section of the site, we may have a suite of products that I would like to optimize.  How do I segregate just those pages into a campaign?  Or is there another methodology?

Thanks again,

[KristinaKeyser]

Hi again!

In the same screenshot that I provided in my previous response: http://screencast.com/t/RDOJAu8ykW you would set the url in the top field to the specific section of the site you're interested in targeting your campaign for and then click the "Advanced" link and then click the checkbox next to "Exclude subdomains to restrict this campaign to the domain you entered".

[KenSlater]

Thanks again for the quick response!  Perhaps this will help explain what I am trying to do...

I have 5 pages I would like to optimize:

http://www.yoursite.com/product1
http://www.yoursite.com/product2
http://www.yoursite.com/product3
http://www.yoursite.com/product4
http://www.yoursite.com/product5

Because there is no subdomain, or any URL folder that I can hook into (other than the root), I am unsure how to create a campaign around those 5 pages.

Do I need to re-do the page aliases to group them?

[KristinaKeyser]

Hi Ken! Sorry for the delay in getting back to you.

In the example that you've provided here, I will elaborate on how our campaign structure works in regards to URLs:

Each of these could be created as separate campaigns and if you click the "Exclude subdomains to restrict this campaign to the domain you entered".

Subsequently, if you had any subfolders beyond the last slash in your URL, that would be included in that campaign data as well.

For example: 
Campaign A is setup for http://www.yoursite.com/product1 and you've clicked the "exclude subdomains" checkbox. This would include data for this site structure, as an example:
http://www.yoursite.com/product1
http://www.yoursite.com/product1/subfolder1
http://www.yoursite.com/product1/subfolder1/examplefolder1
http://www.yoursite.com/product1/subfolder1/examplefolder2 (etc)
http://www.yoursite.com/product1/subfolder2
http://www.yoursite.com/product1/subfolder2/examplefolder1
http://www.yoursite.com/product1/subfolder1/examplefolder2 (etc)
so and so forth...

While Campaign B is setup for http://www.yoursite.com/product2 and you've clicked the "exclude subdomains" checkbox. This would include data for this site structure, as an example:
http://www.yoursite.com/product2
http://www.yoursite.com/product2/subfolder1
http://www.yoursite.com/product2/subfolder1/examplefolder1
http://www.yoursite.com/product2/subfolder1/examplefolder2 (etc)
http://www.yoursite.com/product2/subfolder2
http://www.yoursite.com/product2/subfolder2/examplefolder1
http://www.yoursite.com/product2/subfolder1/examplefolder2 (etc)
so and so forth...

And Campaign C could be: http://www.yoursite.com/product3
http://www.yoursite.com/product3/subfolder1
http://www.yoursite.com/product3/subfolder1/examplefolder1
http://www.yoursite.com/product3/subfolder1/examplefolder2 (etc)
http://www.yoursite.com/product3/subfolder2
http://www.yoursite.com/product3/subfolder2/examplefolder1
http://www.yoursite.com/product3/subfolder1/examplefolder2 (etc)
so and so forth...

It's also important to note that if your subfolders exist on the "www" version of your site, you must base the campaign on the "www" URL or else your data won't show up for those subfolders.

I hope this helps explain this a little further but please let me know if there's anything more I can clarify!
-Kristina