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    4. How recognize my site category to google.com

    How recognize my site category to google.com

    Branding / Brand Awareness
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    • siteBaNa
      siteBaNa last edited by

      Hello Dear Experts;

      1 Reply Last reply Reply Quote 1
      • ChrisAshton
        ChrisAshton last edited by

        Hi Vahid,

        Google goes to great lengths these days to understand what your website is about. It comes from a combination of elements, some of which include:

        • Page titles
        • Headings
        • Content (keywords, relevant phrases and related topics etc)
        • The relevance of backlinks and anchor text pointing to the site
        • Relevance of image alt text

        By considering each of these and likely quite a few more, search engines can put together quite an accurate picture of exactly what it is that you do and how relevant you are to both the larger terms and the more obscure long tail stuff.

        To give you an example what I'm talking about, think about a care hire company here in Brisbane. If the page title and H1 for the home page are talking about car hire in Brisbane, the content covers things like car hire, rentals, vehicle information, location info for their various stores in suburbs etc and they've got backlinks from car and tourism websites, it's quite obvious that this website is all about car hire in Brisbane.

        Alternatively, if that same website had no real connection between each of these onsite elements and backlinks from all over the place, they're not going to seem nearly as strong or relevant for their specific terms.

        I suppose the short answer to your question is to provide users with good, relevant content, build relevant backlinks that will actually earn referral traffic and Google will work out your "category" from that.

        1 Reply Last reply Reply Quote 1
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