Have we been hit by an update?

[O2C]

Hi Everyone : )

We have an E-commerce website has been getting less and less organic traffic each month since October 2015 after it had received a massive spike overnight!

I can't see any logical reason for it or find any updates that would have caused this.

Have anyone got an idea? I know I am not giving much information out but wondered if anyone else had seen a similar issue.

aZ7F6YA

[DmitriiK]

Hi there.

You are surely right when you are saying you didn't give enough information. There could be so many reasons. Did you have a promotion or sale or some type of news picked up an article or something? Cause it surely looks like something like that, because if you look at amount of traffic now and before spike - it's the same. Also spikes don't happen for no reason. Additionally, are you sure it's not some type of spam bot or ghost traffic?

Hope this helps

[GlobeRunner]

What you're showing is not the results of a Google Algorithm update. When there's an update, the traffic goes down suddenly--not slowly over time. It looks more like there was some new links or new traffic to the site for another reason--which Dmitrii is referring to, it doesn't appear to be an algorithm update.