Keyword stuffing as per the on-page grader

[RicharCampbell]

Hi Moz Community,

I've recently become a Moz Pro user and I very impressed with the insights that it has to offer. However, I have been using the on-page grader to evaluate this page and it suggests that I am using the keyword "kiln dried logs" too many times and not to use more than 15 times. I have a slight dilemma because my product titles all contain this keyword and I wanted to get somebody's take on where the "15 repetitions" comes from and if it is better for me to strip this keyword out of my product titles to fall within the guidelines? Should I optimize just my main category page for this keyword at the expense of potentially losing traffic for my product pages?

Any input would be much appreciated.

[EGOL]

I thought that your presentation of the product and writing below the product was entirely appropriate.   I would not change anything about your use of "kiln dried logs".  Those three words describe your product perfectly - perhaps legally - and the description is inadequate without those three words presented in the order in which you employ them.

One should always write in clear natural language regardless of the guidance given by keyword monitoring tools.  The best way to stink up good writing is modify it in homage to a mindless tool or a stupid rule.   It is good that you have the common sense to hold true to your writing skill.

These tools particularly fail when writing long articles.  If you allow them to throttle your use of the most important words of your page the reader will forget what you are talking about.

I have pages ranking at the top of Google for very difficult queries that if I ran them thorough that tool it would probably catch afire.  If you expand that article and include some graphs, a photo of a kiln, and more information about the kiln-drying process, it would be a fine article that could stand alone on a separate page.

btw...  I know quite a bit about many types of fuel other than wood.  I thought that the article below the products was informative and worth reading.   You did a fine job of explaining the importance of moisture content and why kiln drying is an important preparation method.  If you take that article, rewrite, and include moisture content comparison graphs of green, air-dried and kiln-dried wood, along with photos of a kiln and more details about the kiln-drying process, the article would be informative enough and interesting enough to stand on its own.   Nice work.