Is my content strategy focusing on the best vertical?

[localwork]

Help Mozzers!

I've been struggling to find a solid content and posting (social media) strategy. This particular client has an ecommerce website within the home and garden industry. Her products include:

• screen magnets
• window hangers
• outdoor metal art
• switchplates (outlet covers)

The recent content I've been posting is DIY related home decor ideas. I would love some ideas on niches or verticals I can tap into. The audience is female dominant, ages 35-65+.

I'm wondering if I should stay within home decor and trying to work the products in, or there is another vertical my mind is blanking over. Thanks for the help Mozzers!

[4RS_John]

You could add some more yard/garden-related stuff, especially if you can feature sculptures or metal art similar to what your client is selling, (bonus points if a product she sells is actually used in a garden). If you start now-ish, it's even seasonal!