URL, page title, item name - which is most important for google ranking

[CostumeD]

We are a bridal store and are able to use different information in the URL, Page title and item name.

In item name we give the product a name for us to identify ie. Alex Lace Dress in Black/Nude, Ivory/Nude, Red/Red

In Page Title we use the suppliers name and product code as well as the item name ie.  Jadore j8075 Alex Lace Dress Online Australia

URL  = alex-lace-dress/

Are we using the correct format ? What could we do to improve them?

[Alick300]

Hi,

Page title is most important here . So I wouldn't suggest you to use suppliers name and product code in the tittle. In title you should use most important keywords so your website can rank for those keywords in Google SERPs.

so first do keyword research and find keywords with significant search volume and use those keywords in title ( don't use single word keyword because one word keyword is generally very competitive so avoid one word keyword).

Hope this helps.

Thanks

[irapasternack]

All of those factors are important. You should be determining the focus keyword for each page on the site, and then make sure that your url, page title, headlines, along with your meta description, alt tags, image names, and overall page content are working together to optimize the page for the chosen focus.