One site, two blogs, URL structure?

[kurtw14]

I address a two sided market: consumer research and school fundraising. Essentially parents answer research surveys to generate proceeds for their school. My site will have a landing page at www.centiment.co that directs users to two different sub-landing pages, one related to research and one related to school fundraising. I am going to create two blogs and I am wondering if I should run off one installation of wordpress.org or two? The goal here is to optimize SEO.

Separate URL paths by topic are clean but they require two installations of wordpress.org

www.centiment.co/research/blog

www.centiment.co/fundraising/blog

If were to use one installation of wordpress it would be www.centiment.co/blog and then I would have a category for fundraising and a category for research. This is a little simpler. My concern is that it will confuse google and damage my SEO given general blog posts about fundraising are far different then those about research. Any suggestions? Again I don't want to compromise my SEO as I'm creating a blog to improve my SEO.

Any insights are much appreciated.

Thank you!
Kurt

[LoganRay]

Hi Kurt,

I think it depends on the likelihood of your readership's interest in reading content on both topics. If you think there's value (and likelihood of interest) in people being able to easily access content on both sides, then go with one blog and categorize. If you think there is little-to-no chance of a research blog reader being interested in the fundraising content, and vice versa, then go with two separate blogs.

A side note, since you're concerned with SEO - while looking at your site, I noticed a lot of your meta descriptions are duplicates, and your homepage is duplicated across two different URLs. Run this search for details: https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site%3Acentiment.co

[kurtw14]

Thank you Logan! Very helpful. I'm in process on a website overhaul but I appreciate the heads up.