Google Analytics 360 Suite and What It Means For Marketers?

[Changsst]

Google unveiled the much awaitedGoogle Analytics 360 Suite yesterday.

http://analytics.blogspot.sg/2016/03/introducing-google-analytics-360-suite.html

The new 360 Suite is loaded with six enterprise products with a core emphasis on sharing of data and intelligence– within the suite and 3^rd party platforms.

The suite includes the following products:

• Google Analytics 360

• Google Attribution 360

• Google Tag Manager 360

• Google Audience Center 360

• Google Optimize 360

• Google Data Studio 360

How do you think this will affect the digital marketing landscape for you or/and your clients?

[Deacyde]

Well for starters, it will level the playing field that has been altered pending what SEO tools site you use, each site having their pro's and con's about them, with google releasing their 360 suite, these site's will up their game that much more to retain users meaning we'll not have to pick or choose what site to be a part of, we'll have the same tools available, at the same indexing power.

Or google will be so good with their indexing that these sites we all use will be for community questions and answers / blogs only.

I would like to see a better backlink index setup from MOZ, as I'm not paying for ahref.com and others if I already have one here.

IMO google sees adwords writing on the wall of SERPs and knows that organic search will become the norm and they'll either get rid of adwords completely or stuff it to the side again so they don't lose users to another less ad crammed SERPs. Their moving towards mobile mainly right now, which ads really should have no place in, since the size issue is that much more stressed. With virtual reality and augmented reality, SERPs will change as well as ads, this archaic means of paying for exposure works but won't for much longer as users have more and more avenues to turn to when frustrated.

The 360 suite interests me, however I don't see myself jumping ship just yet.