Improve my on-page SEO

[Roboto1970]

Hello,

I am a photographer based in the UK, I have recently increased my prices, so SEO has become more important then ever as I need to target additional cities and wedding venues.

I am looking for suggestions on ways I can ethically improve my websites on-page SEO and regional landing pages. I am running out of ideas, so any suggestions would be welcome.

Do you think search engines will see these regional pages as low quality spammy pages are they not advised! If so how can I target other cities with out paying for PPC.

Home page

Additional Issues

Is the 404 server script any good?

I also have an issue, with old deleted wordpress pages, redirecting them even though there are no redirects set up in SEO yoast. I am not sure the server script on the shared hosting for 404 errors is any good, does anyone have any experience with this.

For example this page returns the 404 page, however the header status is 200.

http://www.robertsail.co.uk/derby-wedding-photographers-2/

If I moved to a dedicated server would this help me out.

[GlobeRunner]

Rob, generally speaking, creating pages or sections of your site just to target certain cities is not going to get you anywhere. Those typically are going to be considered "doorway pages" and violate Google's Webmaster Guidelines. What we typically recommend is being honest with the location of where you are, posting that location/address on your site, and using Schema.org markup to the search engines where you're located. Then, using Google My Business (Google maps, etc.) to set up your local business listing is key. I would also consider working on local citations in order to get more listings for your business, as well.

Since you're a photographer, using social media such as Instagram, Pinterest, Twitter, and Facebook is going to be key to driving visitors to your website, as well. Google is watching engagement on the social media sites, and that typically helps your site's search engine rankings.

When it comes to Yoast, we typically use it for on-page changes only, such as optimizing the title and meta description tags. If  you need to redirect pages, you might consider a separate WordPress plugin to do that. If you're having trouble with duplicate pages showing up, then you may need to delete the specific duplicate pages and wait for Google to re-crawl your site.