New Page Not ranking?

[Marketing_Today]

One of this client's top keyword is "oak beams". They already rank well in the UK for other related terms like "reclaimed oak beams" at /reclaimed-oak-beams/ and "air dried oak beams" at /air-dried-oak-beams/

We have created a page at /oak-beams/ but this page ranks nowhere? Instead the reclaimed oak beams or air dried oak beams page ranks for the term "oak beams".

Any ideas why Google is swapping between those pages and not choosing the /oak-beams/ page?

A few notes are that the /oak-beams/ page is newest page on the site and yes I know there are no links pointing to it but there are no links pointing to the other pages either?

[aarongray]

There could be lots of different reasons. Have you checked to see if the page is getting index also how is the content on the page? Do the other pages have better content?

Just had a look at the page and I would review your title as a starting point.

[LoganRay]

Hi,

On this new page, you mostly talk about the other 2 types of oak beams, so there's really not enough differentiation in this content. At this point, you're kind of working up hill against yourself.

The better way to tackle this would have been to generate content for your broadest keyword first, show Google that your site is about oak beams. Then write content for specific types.

[TheZenAgency]

Have you looked at the competitors websites who are ranking above you for the term "oak beams"?

This often a great starting point to see what you need to improve within your own website. I agree with Logan that more unique content focused around Oak beams wouldnt hurt.

[MattRoney]

This. Unless there's unique information on /oak-beams/ about oak beams overall that isn't also on /reclaimed-oak-beams/ and/or /air-dried-oak-beams/, you're going to have a difficult time ranking the brand new page.