How can I reduce my high bounce rate?

[cheaptubes]

I've recently upgraded to a WP site but i have a very high bounce rate.  It is typically 75-80% and recently I saw a 95% bounce rate.  I found part of the issue was I neglected to change the urls for my adwords acct but I did that weeks ago and its still very high.  Last week, for 1 day only i had 18% but it shot back up when I made some code changes that didn't pan out as expected. The site is an online store and is www.cheaptubes.com

I really need to fix it. my business is severely hurting.  Any and all ideas are appreciated.

[MattRoney]

Hi there! Just checking, are you referring specifically to your AdWords bounce rate? Or your bounce rate in organic search? Or both?

[cheaptubes]

Hi Matt - I guess its both. I mainly look at my yoast analytic but google analytic says I have a70% bounce rate.  I did recover my search engine rankings, for instance for graphene nanoplatelets I am # 4 in organic search.  Most of my keywords I am on the 1st page of organic results for

[ClaytonJ]

The key factor is landing page experience. Landing page experience is poor = high bounce rate.

Whatever your customer thought they were clicking through to - the vast majority did not find.  Do you want customers to find you for "carbon nanotubes" - if so what is the customer trying to answer when they type that query in...?

I would also suggest a proper technical audit.    https://moz.com/blog/technical-site-audit-for-2015 You have code displayed on the bottom left of your home page.

Hope that assists.

[rootwaysinc]

Hi there, are you getting Spam traffic? this can be a big reason to increase bounce rate in analytic, if yes then this is read the following articles it may help you to stop spam traffic and reduce bounce rate...

https://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data

http://www.ohow.co/unusual-increase-in-direct-traffic-on-ga-spam/

[cheaptubes]

I've made some recent changes to adwords. Periodically google calls me up to review my adwords.  Ultimately it is my responsibility but somewhere along the way the recommended spending more on display and some of the categories weren't the best choice. I think I've been creating my own spam traffic somewhat.  Someone reviewed my site and recommended I institute remarketing on search, reallocation of the budget to favor search, and to pause some text display ads that were driving low quality traffic.  I hope it helps

[cheaptubes]

I'm looking into landing pages now. trying to find a decent plugin for call to action and landing pages. l looked at inbound now but the bad reviews gave me concern