Google AMP (accelerated mobile pages), can it be used for non-Google news and Ecommerce Websites?

[Shawn124]

Mozzers,

I've been doing a lot of research on Google's new Accelerated Mobile Pages (AMP) https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday.  From what I'm seeing, these AMP version websites are only for Google News-worthy websites such as New York Times, Cosmopolitan, and the BuzzFeeds of the world.

But what about Ecommerce websites like Ebay or Amazon?  Will AMP versions of "scotch tape" via OfficeDepot work in the SERP's on non-Google News cards?

[Gyorgy.B]

According to the official website, AMP is for content producers and not for e-commerce sites.

Two relevant questions I found in the FAQ:

Who will be able to use Accelerated Mobile Pages?

The project is open to all players in the ecosystem - publishers, consumer platforms, and creators.

What type of content will work best using Accelerated Mobile Pages?

The goal is for all published content, from news stories to videos and from blogs to photographs and GIFs

source: https://www.ampproject.org/docs/support/faqs.html