Search Console shows structure keywords more significant over content keywords. What is wrong?

[Yaz-]

Search Console shows non content related - website structure keywords as:
"categories, account, facebook,..." as top significant keywords. And after those comes the website's content keywords.
These words come from the header as I can notice. Am I repeating the content keywords less?

Is there a way to adjust this? I am sure this affects my Adsense targeting.
What am I doing wrong? Any suggestions?

[Andy.Drinkwater]

This is quite a common one Yasser. Google is looking at which keywords are used around the site the most.

Where do these keywords appear? Are they on every page? Do you fancy sending me a private message with your site URL (or paste it here) and I will take a look?

-Andy

[Mobilio]

Same here. This is when you put "share bar" on top somewhere in pages. And repeating "share" many times is also causing this.

Probably solution is to put share as side bar or in bottom and definitely minimize texts as "share" or "facebook" in text of articles.

[sergeystefoglo]

Good call on the "share bar" and providing some solutions.

Yasser, both Peter and Andy are right here. Search Console will specifically crawl and look for keywords based on the amount of times they are presented on a specific page/on the site. So, if you have multiple social share plugins (such as in your footer as well as within a post) across your entire site, this could lead Google to think you are trying to rank for that term (or at the very least that it's a main focus of the page).

Here's a link explaining how this happens - https://support.google.com/webmasters/answer/35255?hl=en

Hope that helps!