All metrics appear to be better than our local competitors yet we our ranking doesn't resemble it. Help?

[crazymoose78]

Hi, I

work for a marquee company and have recently been really trying to optimise our SEO through good content, link building, social media especially google + and so on. Yet a rival  (www.camelotmarquees.com) who performs worse than us for the majority of the moz parameters still ranks better than us in both organic search and google places. The clear and obvious factor they beat us on is internal links which is currently over 15,000 which seems ridiculous for the size of their site, compared to our site of about 120. Would this have that match of an effect on the rankings and how on earth have they got so many? Also is there any tips and advice to help us leap frog them as we feel, we're producing regular, useful content and optimised our site the best we can?

website: www.oakleafmarquees.co.uk

keywords: marquee hire dorset, marquee dorset, dorset marquee hire, wedding marquee hire

[MattRoney]

I realize this isn't an answer, but have you ever run a Full SERP Analysis on your keywords in the Moz Keyword Difficulty Tool? There's a video on it here. It might be illuminating.