Where is sitelinks getting its data from?

[Rachel_J]

Hi,

This is an issue that is really upsetting my client. There are sitelinks that are coming up when you search for his business that aren't relevant as the other pages are! I assured him that there is nothing for me to do about it besides for demoting a sitelink, which is simply a suggestion in Google's eyes.

1. I would love to know why they are choosing the titles they are publishing, which is the shortened version of states? Where are they getting it from? I don't have any linking pages with such anchor text. The only thing I can think of is that there is a clickable map that has abbreviated words of that state. Would that do it? How could I change it?

2. Also, why are they choosing pages that are really not the top visited pages on my website instead of the pages that visitors are really interested in?

Here is a snapshot of the issue: http://screencast.com/t/9w9C3DPAHvYb

Thanks!

[LoganRay]

Hi,

These pages are essentially nothing but a quote request form, I'm wondering if they see that it's a form and therefore have flagged it as an important page to put in the six-pack. These TX and NY pages also appear to be almost exact duplicates of your Get A Free Quote page, if there's not a business case for having multiples of the same page, I'd say get rid them. Your best bet is to demote them in Search Console, maybe after demoting them a few times Google will get the point.

[Rachel_J]

Hi Logan,

These pages will be eventually transformed into unique landing pages for each state so I don't want to get rid of them as of yet. I will try demoting them.

Any ideas to how they are getting the anchor text of TX and NY?

Thanks for your valuable time!