Ranking could be better - wondering why

[RWW]

Hi there,

I do SEO for the page conny-ehm.de.

I improved the subsite http://www.conny-ehm.de/bewerbungsfotos-freiburg.html to receive an A grade by the on-page grader for the words Bewerbungsfotos Freiburg.

However when searching for Bewerbungsfotos Freiburg it is not the subsite that shows  up but the main page www.conny-ehm.de. This however get an F in the on-page grader.

What should I do to improve the ranking? I do not care which one shows up but I think it should be feasible to get under the top 3.

a) Should I improve also the main page for the keywords? I think than I am building an internal concurrence to the subsite which is maybe rather bad.

b) Should I place a del canonical on the main site referring to the subsite?

c) ???

Thanks for your answers

Best regards

Marc

[Mobilio]

No.

First Google isn't real time processing and if you do changes now can take few weeks before seeing results. Since we don't know when you make changes only can guess about this.

Second - your internal link building need improvements:
http://www.conny-ehm.de/bewerbungsfotos-freiburg.html
linked with anchor texts as (how many times): Bewerbungsfotos (12), Mehr (1), Bewerbungbilder (1), Bewerbungs-Shooting.Warum? Internal anchor text is important too!

Third - this local page doesn't have links from outside (internet). Don't forget also anchor text.

Forth - you have BUG in canonical!

see on href= quote is different! It's “ (unicode) but should be ". FIX IT ASAP!

Six - your text "Bewerbungsfotos Freiburg" on subpage can be seen in Title, Meta KW, 2 times in alt text, in footer. How you expect to rank without single type "Bewerbungsfotos Freiburg" inside of text?
Please read this about some on-page tricks:
https://moz.com/blog/7-advanced-seo-concepts

I think that that's all.

[RWW]

Hi Peter,

thanks for taking the time!

I will follow your suggestions! Thank you very much once again !

Best regards

Marc