Ideas on creating location based service pages for SEO value while not worrying about local SEO?

[Deacyde]

Hello and thanks for reading!

We have a bit of a rare issue, where we are a nationwide distributor but have a local side that handles all tristate area requests, the sales that happen via local basically don't impact the online side, so we're trying to not focus on local SEO but in a sense worry about abroad local SEO.

We want to try the location based service pages, but not for every state, at most 5 states and inside those pages target 2 to 3 big cities.

Is this a waste of time to even think about or is this something that can be done with a careful touch?

[DmitriiK]

Hi there.

I say as long as you make those pages unique, good content, not just thin, almost-duplicate pages, you can get good results. However, since you are talking about pages for the same services, I'm not sure if it's easy to pull it off. Anyway, as long as it's not switching the order of words - you will be good.

Cheers

[DmitriiK]

This post is deleted!

[MiriamEllis]

Hey There!

Important question here: is your staff actually meeting face-to-face with customers, and, if so, where is that happening? At physical offices from which you operate? At customers' homes or businesses?

[Deacyde]

No physical face to face meetings, being a online distributor, we deal with them on the phone, through email, and sometimes fax.

[MiriamEllis]

Thanks for that important answer. Honestly, without a face-to-face interaction, this really takes this out of the realm of local optimization to be a purely organic context. If the products are the same for customers in each of the 3 cities in 5 states, are you confident that you have the strength on your team to find 15 really awesome topics for these pages that will make them not just filler but something amazing for your customers? This might depend on your product, if its application in one city would be somehow quite different from its application in another city ... I can't think of a ready example.

Without knowing what the product is, it's hard to evaluate whether the approach you're considering has a good-sense foundation or could end up being a waste of your resources. It may be that you'd be better off sticking with PPC so that you're getting in front of your customers in various cities, as the true local component seems like it may be missing from this scenario. Hard to say without really knowing a lot about your business, the talent on your team and your customers' needs. Hope that makes sense.