Showing up in Bing and Yahoo, but not Google? - Spa Spot

[Web3Marketing87]

Spa Spot Edmonton is a Client of ours and while it seems that they are performing very well in Bing and Yahoo search engines, the same can't be said about Google. 9 or 10 keywords are on the 1st page with another 9 or 10 on the second pages of Bing and Yahoo, whereas Google is only ranking 3 keywords and the rest do not show up even in the Top 50.

Any ideas?

[MattAntonino]

Bing and Yahoo rely more on on-page content for new sites than they do backlinks. Google prefers a good solid base of people linking to you most of the time.

According to Ahrefs you have 53 backlinks from 21 domains. 3 of these domains (and 12 links) are from Edmonton home & garden shows (ie. all the same people). Only 13 of these links are dofollow links and 40 are nofollow - a very strong ratio against you.

You also have pages that don't land in the same place they used to. You have links to /poker-tables/ but that redirects to /game-rooms/#poker-tables

Your Ahrefs anchor text shows about 48% of your referring domains link to the site using the word "hot" and 33% "tubs"

The backlinks you do have from sites like Hot Tub Galaxy, Hot Tubs for All, Just Cat Fishing, etc. are all extremely suspect and look like blatant spam to me.

I would suggest that the better question to ask would be: "why would Google rank this site at all?" At the moment, nothing off-site suggest they should. Sorry for the bad news. (Btw. if that's your PN, that's not how you do a PN.)

[Web3Marketing87]

What is PN?

[MattAntonino]

Private network - essentially if you own all those sites that are linking to you, all using the same template, etc. that's potentially very bad. Especially when done the way you've done it.

If you're using an SEO agency who is building links from sites like hottubgalaxy (dotcom) for you, they're doing a very poor job of hiding their intent. If you are doing this yourself, stop it.

You obviously know a little about SEO given your exact anchor text link to start your question ... but even that, here on Moz, is kind of suspect in most cases. You could just give us the URL.