The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. International Issues
    4. Search Console Hreflang-Tag Error "missing return tag": No explanation

    Search Console Hreflang-Tag Error "missing return tag": No explanation

    International Issues
    4 3 6.9k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Online-Marketing-Guy
      Online-Marketing-Guy last edited by

      Hey there,

      we have recently implemented hreflang on the sitemap level for our global website. The website has 57 sitemaps that are all referenced in a sitemap index file (www.buschvacuum.com/sitemap.xml). Google is showing several errors in search console ("Sitemap provided URLs and alternate URLs in 'en-AU' that do not have return tags."). However when I try to verify this I do find the return tags. Can this be caused by the fact that my hreflang tags span several sitemap files?

      To pick one random example (see screenshot for search console error message):
      The Originating URL-hreflang-Tag is in www.buschvacuum.com/sitemap_3.xml, the return tag is in www.buschvacuum.com/sitemap_4.xml.

      It would be great if someone with experience regarding those errors could help me explaining that behavior.

      Thanks a lot.

      Jochen

      WXYQoUH.png

      1 Reply Last reply Reply Quote 0
      • Mobilio
        Mobilio last edited by

        This happens when a page includes a hreflang link to an alternate language, but the linked page doesn't link back to it. This post explains that:
        https://googlewebmastercentral.blogspot.bg/2014/07/troubleshooting-hreflang-annotations-in.html

        Annotations must be confirmed from the pages they are pointing to. If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly.

        So if you have this error reported, you should edit the Alternate URL page code to ensure there's a hreflang link back to the matching Originating URL.

        StudentSEO 1 Reply Last reply Reply Quote 1
        • Online-Marketing-Guy
          Online-Marketing-Guy last edited by

          Thanks for your response Peter. In the meantime I got a response from Google's John Müller regarding my problem. In our case the problem is duplicate content and not missing return tags as reported in search console.

          See the ongoing discussion here: https://productforums.google.com/forum/#!msg/webmasters/ezMvrlRWuDk/6XWuM1fIDgA

          1 Reply Last reply Reply Quote 0
          • StudentSEO
            StudentSEO @Mobilio last edited by

            But using sitemaps you will not be using this method? The return tag will be in a sitemap...

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post
            • Using same URL for both "en" and "en-us" hreflang tags
              Martijn_Scheijbeler
              Martijn_Scheijbeler
              0
              4
              45

            • Can I use rel="alternate" language tags on multiple domains?
              Ewerton.RD
              Ewerton.RD
              0
              5
              110

            • Google Search Console "International Targeting" is reporting errors that are not present on my site
              0
              1
              293

            • Hreflang tag on every page?
              gfiorelli1
              gfiorelli1
              0
              3
              1.8k

            • Hreflang no return tags error in GWT
              0
              1
              300

            • When I upload my app in chrome web store, it shows this error - "no manifest found in package please make sure to put manifest at the root directory of the zip package". Please explain me the process of putting manifest file.
              Christy-Correll
              Christy-Correll
              0
              3
              472

            • Multiple hreflang tags
              SEOBirmingham81
              SEOBirmingham81
              0
              6
              2.7k

            • Which hreflang tag to use for .eu domain
              MattAntonino
              MattAntonino
              0
              3
              4.5k

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy