Phantom 3 Update?

[steve45058]

My site got demolished by this update and I really don't know why and would appreciate if any Mozzers could help me out to understand this.  I just found out about this update that happened today and I am kind of shocked and at a loss on what happened.

If someone would PM me, I would really appreciate it

Thanks!

[ChrisAshton]

Hi Steven,

It's very hard to find definitive info about this update since, to my understanding, Google is yet to even confirm that it happened but from what I can gather, it was another revision of onsite quality. Search Engine Land has about the most helpful article I've managed to find on it yet.

To save you some legwork, one of Search Engine Land's previous posts on the topic (linked to in the one above) also provides a link to two Google resources on this topic. Note that they're old links more related to Panda but it does talk about what Google views as "quality" which is what this Phantom update is focussed on.

More guidance on building high-quality sites

Search Console Help: Create Valuable Content

There's a bit of reading there but hopefully it's helpful.