Home page ranks for most keywords with no SEO

[aus0007]

Hi Guys,

The keyword I am trying to rank is on seperate page with its own Optimization in place. However  the HOME page of website starts ranking for that keywords . The keyword is mentioned on Home page Just once in content description, that's all. What should be my ideal strategy. Deleting the Sub Page, will that improve the SEO of my home page and improve the Rank for that keyword ?

Also I can see my Own YELP pages rank better than the actual website for few terms . Any way around this ? A Part from building links to page ?

[DmitriiK]

Hi there.

No, there is no other way than backlinks. Basically, the way Search Engines work is that they know what your website (domain) is about and than try to find the best page to match the query. One of the strongest signals engines look at is backlinks. So, if your home page has good backlink profile, secondary page doesn't have any, and Google understands that your website is about, let's say, apples, your index page will be ranking no matter how much you optimize content on secondary page.

You can try doing solid internal linking with exact matching anchor text, but I doubt it will help much. Just try to get couple good backlinks to secondary page and you'll be fine.