301 or Keep 2 Chocolate Best Sellers SEO?

[santabarbarachocolate]

Hi All,

So we have two best selling organic chocolates that are very similar.

http://www.santabarbarachocolate.com/bulk-organic-dark-chocolate-72-without-soy-lecithin/

and

http://www.santabarbarachocolate.com/bulk-organic-dark-chocolate-72-without-soy-lecithin/

Because we are a small company it would be ideal to offer only one of these chocolates due to the cost of making it from the raw cacao.

This is the question: From a SEO page rank perspective, do we get better rank by 301 redirecting one chocolate to the other thereby generating more traffic through traffic consolidation to one chocolate. Or do we get better SEO rank by having two chocolates on the site that both get clicks with different content? Basically it is a question of divided forces.

Thanks for your help,

Jason

[Mobilio]

This is little bit answer and big offtopic. Mods - please keep mine opinion.

You shouldn't stop making awesome chocolate products nor 301 one to other. Because you have other problem...

Other problem is called "hidden text". When i looking source code of your page i can see lot of "display: none" and "display:none" and few huge tab. Now from Google point of view you hiding lot of content. Situation is even worse because bot devalue this hidden text:
https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html
https://www.seroundtable.com/google-index-click-to-expand-19449.htmlhttps://www.seroundtable.com/google-content-hidden-dynamic-20653.html
https://www.seroundtable.com/google-display-none-20626.html  <- this one is more important
Please note this from last link: "Hiding the content with a display:none might backfire on you. We are giving hidden content way less weight in ranking."

So what's going on your page with almost 20 matches of both "display:none" and "display: none"? Yup - text is devalued. Reviews, warranty, etc. You may not believe me but try to find this text from warranty "Belgian Dark Chocolate Couverture is the best tasting gourmet Belgian chocolate available. Perfect for all chocolate and candy making or eat it straight from the bag and enjoy the real flavor or the highest quality Belgian chocolate available." Just open Google and try to find it.

I think that you should use other theme for your shop and this time you should see inside for hidden content. Let this time content be visible even if page become little bit longer.

PS: I also have few years "hidden" content in sites due theme selection.

[santabarbarachocolate]

Hi Peter,

Thanks so much for your insights. I will follow this through and hopefully rectify the issue.

Sincerely,

Jason