Different meta tags appearing in SERP for same landing page

[Ben_Malkin_Develo]

Hi all, hoping someone can help.

We have a landing page that ranks quite well for a number of keywords that send us a nice amount of organic traffic.

We understand the importance of Meta tags, as Google will be the users first interaction with our site we want to stand out and be noticed and also show we provide information on their search query.

The problem is this, while we have optimised the title and description tags for the landing page, this is only appearing on specific search results. If you were to search a different keyword, you would still get the same landing page, but the title tag and description would not pull through, it decides to pull through the page name and first few lines of text instead.

Is there anything we can do to sort this issue?

[Ria_]

This is quite common when Google feels that the specified title and meta description isn't as relevant to the search query (or if they feel that your title and meta description is misleading and irrelevant to the page content). So although it might show your title and meta description for the majority of search queries, they might decide that they can do better and provide a more relevant title and meta description based on the user's search query. Unfortunately when it comes to this, you can't win them all. The important thing is to make sure that your title is optimised and relevant to the content that's on the page as much as possible, and that your meta description is both enticing to the user and also relevant to the content of the page. I've found that, although Google no longer use the meta description as a ranking factor, it's still important to get a couple of your page's keywords in there just to prove relevance.

[Ben_Malkin_Develo]

Thanks Ria. The strange thing is, in my opinion, the search queries it is pulling through the meta data for are probably less relevant than the search queries it isn't pulling it through for. It looks like I will have to spend some time optimising and hoping we can get it showing on Google in the next couple of days.

[Ria_]

As always, Google thinks it knows best. What's new? lol

Good luck!