SEO for International Expansion - Best Strategies

[ozil]

Looking for some  Best Strategies in SEO for International Expansion .

We were based in a single country till one year back and then decided to expand to other English speaking countries as well. Traffic from SEO for us is around 1.3 million users only from the single country and we rank in top#3 for 90% of our targeted keyword bank of 45000+ keywords.

We just launched in some new countries like singapore , philippines  and few other English speaking countries  with really unique content and I wanted to check whether I can use my mother domain or use any other strategies  for growing SEO faster in other countries.

Any inputs on scaling up SEO  traffic internationally will be appreciated

[MattAntonino]

This is a really huge question - too big for Q&A but I would suggest you Google a few names/keyphrases. Try:

• aleyda solis international seo
• gianluca fiorelli international seo

They have a LOT of great info - too much to compile links for in one reply, honestly. You also want to check into things like hreflang tags:

https://support.google.com/webmasters/answer/189077?hl=en

Be aware of claiming each URL in Search Console and setting the correct country targeting as well, if you're using a subfolder structure like: /en/, /es/, /de/ structure or a subdomain es.site.com en.site.com structure. Either way, claim ALL versions and set targeting. (I prefer the subfolders myself.)

Strongly recommend this article as well.

http://martinkura.com/international-seo-56-point-checklist/

[robmarsden]

Hi there,

Matt's got some great insight below!  Agreed on the hreflang side of things as that's one of the most important steps.

I work for a search firm that specialises in helping brands expand internationally online.  We wrote a whitepaper on it recently that can be found at the link below which you may find helpful  Any questions just drop me an email:

ginny.deaconelliott@searchlaboratory.com

https://www.searchlaboratory.com/wp-content/uploads/2015/03/Digital-Marketing-Brochure.pdf 

Hope the Whitepaper helps!

Ginny

[gfiorelli1]

Hi Ozil,

did the answer by Matt and Jimmy offered you hints so to help you better in the strategic decision you were looking to solve?

Said that, as Matt told, your question is too big to be answered in a simple Q&A, apart that all the possible recommendations would have the defect of being "generalistic", because this kind of strategic decision can be taken only knowing the detail of your business plan and not only of your website itself.

Ciao

Gianluca