Controling Wikipedia info in Knowledge Graph

[DinaDiligent]

In a Google search for my client, the knowledge graph only displays one piece of information from Wikipedia.

The first few sentences of their Wikipedia pages along with
"Founded: 2007"

However, my client's Wikipedia page also contains information on Headquarters, Founders etc., which we would also like for Google to show.  (see Chanel example)

Is there a way to control this and ensure the right Wikipedia information is pulled out?

Thanks.

iBgduql

[DirkC]

Hi,

In the example you give - only the first part is coming from Wikipedia. The other info could come from Wikipedia - but it could as well be collected from other sources across the net. You can't control the information which is displayed - you could use the feedback function (bottom right) to correct the information if there are mistakes - but there is no guarantee that Google will add/update the information.

Dirk

[Dr-Pete]

The short answer is "no". Your info in Wikipedia/WikiData is probably fine. Essentially, either: (1) Google doesn't view you as having enough entity authority (for lack of a better phrase) to display more information, or (2) They aren't able to validate that information against other sources.

You might be able to nudge them with the Organization schema, although results seem to be mixed. There's a decent article on the general topic here:

http://searchengineland.com/leveraging-wikidata-gain-google-knowledge-graph-result-219706

To some degree, though, it's not something you can tell Google to do or not do - they generate these features on the fly and it's always evolving. Best you can do is make sure your information is correct in WikiData, continue to build your overall authority, and gently nudge them in the right direction.