Several 301 Redirects to Same Page

[viatrading1]

Hi,

I have 3 Pages we won't use anymore in our website. Let's call them url A, url B and url C. To keep their SEO strength on our domain, I've though about redirecting all of them to url D.

For what I understand, when 301 redirecting, about 85-90% of the link SEO juice is passed. Then, if I redirect 3 URLs to the same page... does url D receive all the link SEO juices for URLs added up? (approximately)
e.g. future url D juice = 100% current url D juice + 85% url A juice + 85% url B juice + 85% url C juice

Is this the best practice, or is there a better way?

Cheers,

[UmarKhan]

Hi,

I don't see anything wrong with this strategy unless the URL D is related to the other URLs that you intend to redirect. If they all are different then you need to find out the other way.

Hope this helps!

Umar

[MoosaHemani]

First, there is no problem from the SEO point of view if you 301 URL A, B and C to URL D but obviously you have your website for users and not for search engine only which is why your first concern should be users.

If I would be at your place I would have thought about the following before coming to any final conclusion.

URL D will entertain users the same way as A, B and C was doing and they will find all the answers that previous pages were answering. If yes, I will go for it and if not, I would consider other relevant options I may have.

Link profile of the A, B and C URL is clean, if not I would prefer not to redirect but if the good links are pointing to those pages, I would prefer redirecting. No matter what the decision will be I will check the links that are pointing to those URLs.

If the users will not misguide and the link profile on A, B and C URLs is clean, I probably will go for it and if not I will choose other options accordingly.

Hope this helps.

[viatrading1]

@Umar: Thank you. Url D is related to A/B/C in the sense that D contains all of our products, and A, B and C are (were) product categories. So url D somehow contains the three of them.

@Moosa: Yes that's the case. Url A, B and C will find what they are looking for inside url D (they just will have to look a bit more for it). And A, B and C links are clean. I do have some external links pointing to A, B and C, will change them accordingly to D.

Thank you both, that helps. Will 301 Redirect these pages.

Also, what about adding up link SEO juices?

Cheers,