Building Great Content

[Veebs]

When writing content. Let's say I write fantastic useful content that most home buyers (since I'm a realtor) would benefit from, but they don't have a website, so they aren't going to link back to me anywhere. Whats the best way to get your content seen? Do you recommend putting it on facebook and promoting it? It's just tough in my business because it's such a commodity but I know there has to be a way. I'm just trying to see the best way before I spend TONS and TONS of time on writing actual useful and great content. As of now it's been a risk vs. reward thing and I haven't done it, but I feel like now is the time.

Thanks!

[DmitriiK]

Hi there.

Well, first, even though backlinks are awesome, not always it's a requirement to be ranking and become popular. As you mentioned, social media is your huge friend, especially in realty industry.

At the same time, even though "usual" people don't have website, there are other websites like ask.com, quora.com etc which everybody can use and give you backlink. Also there are other forums, which accommodate any user etc.

[MiriamEllis]

Hey There!

Have you checked out this recent Whiteboard Friday? https://moz.com/blog/how-to-hack-the-amplification-process-whiteboard-friday

I believe it may give you some good ideas!