How to rank same business page in different locations?

[BrianBotts.]

Hello all,

First of all thanks for answering my previous queries. Now, I have one more query and I am hoping to get best possible answers from you guys.

Query:

I have one business which is located in one city only and I have a verified listing there (I am ranking good in that city). However, I want to rank the same business page in couple of other cities as well. What should I do considering that I cannot create a new listing for other cities because I have my office in single location only?

Looking forward to answers.

Brian

[DonnaDuncan]

Hi there Brian,

I apologize if you've heard this already. I didn't look to see what other questions you've asked.

You will not be able to rank a single business page or website in local search results for multiple cities. You can only do that organically.

Your best bet is to create a unique page for each location and optimize them, promote them, and built links to them so they rank well organically. Here's a Moz post called Get Your Multilocation Business Ranking In Multiple Cities With One Domain by Brian Gomez to help you get started and another one called Ways to Create Unique Local Content by Local Visibility System's Phil Rozen.

[MiriamEllis]

Hey Brian,

Donna is absolutely correct in her explanation. Just for further clarification:

1. Local business listings relate to physical location only. They do not relate to, and should not be created for, cities where you don't have a physical location.

2. You don't want to undermine the good rankings you've achieved for your city of location by accidentally violating Google's Guidelines.

3. If you'd like to start working toward gaining some additional visibility for other cities you serve, you will need to do so organically rather than locally, via the creation of unique content and earned links to that content.

Hope this helps!

[BrianBotts.]

Thanks Donna and Miriam for answering the queries. Can you tell me how to rank it organically then?

[MiriamEllis]

Hi Brian!

If you'll see my #3 suggestion, above:

3. If you'd like to start working toward gaining some additional visibility for other cities you serve, you will need to do so organically rather than locally, via the creation of unique content and earned links to that content.

Hope that helps!

[DonnaDuncan]

To add to what Miriam has said, there is no quick or easy answer to "how to rank organically". My best suggestion is to start with the Moz Beginner's Guide Chapter 4 (Basics of Search Engine Friendly Design and Development) and go from there.

Of course, if you do come up with questions as you go, feel free to post them in the Moz Q&A. There are lots of people who are willing to help. Be as specific as you can to get the best response.