Reusing Older content urls

[Saijo_George]

Hi

I have Windows Phone Games related site , we often post press release for various games as soon as they get released and later in a week or 2 we review some of these games .

My question is , would it be better if I use use the old post and just delete the press release and post the review in that space . I will use an example to explain the situation

Today I will do a press release : http://www.bestwp7games.com/infinite-flight-flight-simulator-for-windows-phone-7.html

then say after a week I publish a review : http://www.bestwp7games.com/infinite-flight-windows-phone-flight-simulator-review.html

My question is would it be better ( from an SEO point of view ) if I just delete the content from http://www.bestwp7games.com/infinite-flight-flight-simulator-for-windows-phone-7.html and add the review content in to that post ?

PS : I am not a SEO guy so this might be a stupid question , if it is just go easy on me

[RyanKent]

I would never recommend deleting content unless there was a problem with the content itself. Some alternatives would be:

• add a link to the top of the original page pointing to the updated article

• add the update to the top of the original page and keep the other content below it

• update your original article with the new information and clearly distinguish the updates from the original content

The approach would depend on a variety of factors.

After looking at your content, the press release is not your content. You are merely republishing the PR. That page should contain the noindex, follow meta tag so Google does not view it as duplicate content, or offer a canonical link back to the original web page for the PR.

One other suggestion. Your URLs are quite long. Seven words with dashes in between them is not ideal. Perhaps shorten your titles a bit? Or possibly use a /windows-phone/ directory. Either way repeating "flight" in each URL seems kind of spammy.

[Saijo_George]

Thanks for the tips Ryan