Unnamed Update — February 4, 2015

[SB_Marketing]

Does anyone have any more information about this shift in the search rankings.

1. For us it seemed to affect few SERPs but those it did impact were highly competitive.

2. I have heard speculation that it had to to with whether your site was mobile friendly or not. I don't believe this to be the case however since it impacted us nagatively and we have been mobile friendly (per google's test) since a year before this update.

https://moz.com/google-algorithm-change

Our website has clean backlinks and all original content.

[Cyrus-Shepard]

Unfortunately, there's not a lot of good info out there on this update. Can you give us any insight on the keywords/URLs you saw impacted?