Review website - multiple pages of reviews of same item

[McTaggart]

Hi - I've been looking at review websites like tripadvisor - I looked at Tripadvisor's hotel reviews and the reviews may extend for several pages, yet they don't change title tags and so on, on each of the multiple pages? Surely it would be a good idea, from an SEO perspective, to change title tags (and perhaps other tags) for each of the multiple pages - even if the change was slight - e.g. "The White Swan Hotel - Reviews p 1" - "The White Swan Hotel - Reviews p 2" and so on? Am I missing something?

[Lumina]

When a page is a continuation of content, or a "set" of content - so to speak - the best practice is to use tags that signify it being this way. The most common occurrence of this is search results.

The way that's done is through elements like rel="prev" or rel="next" or similar - and as such, relays to search engines that the pages with these elements marked are within that content set. Because of this, it's likely beneficial for titles and meta-descriptions to be similar if not the same.

[Everett]

Bryan isn't wrong, but I had a quick look and I don't think Trip Adviser is using rel next/prev on those pages. They don't seem to be using rel canonical or any robots meta tag, and I didn't find the pages in the robots.txt file.

I think this is a case of a big brand getting away with things a smaller brand probably couldn't do. Happens all the time.