Moz Pro for simple local seo status reporting

[dgbruns]

I have a new client on a small budget with a local yoga studio.

There's been no SEO work on this site so far, so, after the basics, I plan to work through the items on this list:

https://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide

I'm a new Moz Pro user and am looking for advice on how to use Moz Pro tools with my client to review progress over time...a simple checklist of reports/metrics to share and track, and to use in weekly status reports.

Or, in other words, how can I configure and use Moz Pro tools for basic progress tracking?

This is not a sophisticated, SEO-savvy client, so I want to keep things very simple.

Thanks for any ideas or pointers.

Dave

[kevin.loesken]

Hi David!

Each week you will receive reports for your campaigns summarizing your Keyword Rankings, On-Page Grades, and Crawl Diagnostics. These are great ways to track a campaign's progress week by week. I would also recommend watching the Insights tab of your campaign's dashboard to see where Moz is suggesting to focus your efforts. You can read more about that here:
https://moz.com/help/guides/getting-started/action-dashboard

Additionally, creating Custom Reports for a campaign is a good option to track exactly what kind of information you need, and send it directly to your client. More information on those can be found here:
https://moz.com/help/guides/search-overview/custom-reports

I hope this is helpful

Thank you!

Kevin
Help Team