Landing pages of web pages for multiple cities served

[Miles23]

I have a customer that services literally hundreds of towns. I'm trying to figure out the best way rank in each town.  Should I create a landing page or a webpage for each city and optimize for each particular town ( facts/information about the town. SEO titles H1, H2 and alt tags?

Thank you!

[tretanto]

Do that only if you have enough resources to produce all those landing pages with really original content. Otherwise you will get duplicate content and even it could be seen by Google as spammy content. Maybe a more realistic solution would be picking the most valuable cities and start building from there.

[Miles23]

Thank you , Daniel.  My plan is over the course of time to build one for each city with original content         ( Over 50% difference from other pages).  Do you think landing pages or web pages are better?

[tretanto]

That's great, lots of work but great for your SEO.

If by landing page you mean an isolated webpage published under a new keyword-rich domain, I think you can achieve more just creating those pages in your current site using a relevant url.

[onehourtees]

Awesome post. I'm actually doing the same now. I was thinking of going the landing page as well with a new domain. Would you recommend a brand new domain or just a page on the current domain with relevant city keywords, images, etc.