Social Links through Link Shortners. Does it count?

[welcomecure]

We use link shortner services like Bitly, Goo.gl, etc. Does the post used while making use of such link shortner services counts as a social signal. Or should we post the complete website url pointing to each page while posting on social sites.

Secondly, should we write a new description while posting on Social sites or just copy paste a few lines of original posts?

[O2C]

I've never read or heard of there being any hard evidence that it wouldn't affect your social signal. It should have the same effect as it would come through on your Analytics as a Social visit. Almost everyone uses link shortener services now so I would be very surprised if it had a negative effect.

As for the description its good practice to get into the habit of writing new fresh descriptions and content for your posts, this will encourage more engagement with the post. Especially if you re-post the topic a couple of times, people will get bored if you just copy and paste the same text each time.