Domain Authority

[Cocoonfxmedia]

Hi

Our website Domain Authority isn't as high and was wondering why it's not increasing.  Compared to 1 or 2 competitors we're not scoring as high as them.  Are rankings are good for all chosen keywords.

Just trying to get a better handle where our site is falling short on.

[Andy.Drinkwater]

Hi,

First of all, have a read of how DA is scored here. There are going to be so many factors that play a part in this that would be impossible to tell exactly why this is - most like to start looking at their backlinks, so perhaps start by checking this out using Open Site Explorer?

-Andy

[O2C]

My experience with domain authority is that it is greatly effected by backlinks to the root domain, so that would be my first comparison against you and your competitors.

Have you experienced low Domain Authority since the website started or have you only recently had a massive drop?

MOZ's latest API update has affected allot of domain authorities due to the crawl size as I know a few of our clients saw some really strange fluctuations which is worth noting if you are only seeing a drop this month?

[Cocoonfxmedia]

I have actually noticed a difference between the campaigns dashboard and open explorer two completely different figures.  This is why i am possibly confused with the DA score in Moz.

[kevin.loesken]

These are great answers by Andy and David - thanks guys!

For the Domain Authority discrepancy in your campaign vs Open Site Explorer, can you write into us at help@moz.com with the specific examples that you're seeing so we can take a closer look at what may be going on?

Thank you!

Kevin
Help Team