Facebook page SEO optimization

[AbacoDigital]

Hi, how could I optimize Facebook page for SEO? how can I get a title like this: Brand | Facebook in the Search Result pages?

[masonrj]

Little bit of a strange question.  Are you trying to optimize the page for Local Search or just general SEO?

As far as the page title for your Facebook page, you have very little control. Facebook is in control of the page title since it's under their domain.  The typical format for Facebook Business Page titles is :

Brand Name - Location - Category | Facebook

As for Local Search, the page title on your Facebook page does not really play a part.  Having your Facebook NAP and other info match that of your Google+ and other listings is the primary factor.

For General SEO, having a facebook page that points back to your brand and regular sharing of blog post can help optimize YOUR website.

Hope that helps.

[AbacoDigital]

Thanks Richard. Is for Local Search, but i didn´t undertand the part of Facebook NAP.

When I search "X Company Facebook" in Google, the organic results shows:

Brand Name ** | ** Facebook

I want to know how can I optimize my page so when people search my company + Facebook, they see that type of title without the location and category fields, because right now when I search my company + Facebook, the page title looks like this:

Brand Name- Mexico City, Mexico.......-Facebook

Thanks!

[masonrj]

I understand.  It comes down to the type of Facebook page you decide to use for your business - this is going to be a double edged sword for how you want the title to look and your local SEO objectives.

If you choose to build a "brand" page in facebook then the tittle tag will automatically appear as you want it ( **Brand Name | Facebook ). **But these brand pages do not carry any local SEO value because it is not tied to a physical location. This is often used by large national companies that don't have physical locations.  Also alot of small local businesses have this style of page because they set it up wrong to start with, I've had many clients like this.

If you select a local business page, then it appears as I mention above (Brand Name - Location - Category | Facebook). The presence of your NAP (name, address, & phone #) aligns with your local SEO effort.

So if your goal is Local Search Optimization, you need to stick with the local business page style on Facebook. Switching to a brand page would hurt your rankings.  Optimizing  for Local Search is not going to always be pretty.

Hope that helps! Good Luck.

[AbacoDigital]

Excellent! Thanks Richard!