Single domain or a subfolder?

[Adido-105399]

One of my clients is wondering whether they should move they stand alone business website to a subfolder of their brand website.

For example, from http://www.johnlewisforbusiness.com to http://www.johnlewis.com/business.

Do you guys think it's a good idea from SEO point of view?

Can you recommend any articles on this?

What is the expected loss of current value by changing domain and migrating URLs?

[ToriC]

Hi there! Keeping the main brand as the domain has a few advantages:

• Short domain names are easier to remember, easier to share, and have a smaller chance of resulting in typos. (ex. 20 characters vs. 9 characters)
• It's also just a good idea to have content from one brand in one place, and not spread out of many domains. Not exactly applicable post, but you get the general idea.
• There are ways to move domains/brands. But there is a chance of loosing authority, brand awareness and rankings. Here's a post on how to help with the transition if you find it necessary.

I hope these resources help!