ECommerce Duplicate content on product pages (eg delivery info, contact details etc)

[Ampweb]

Hi,

Running a Magento site and wanted to check about duplicate page content. We have 1000+ product pages and it has been suggested to remove some of the "duplicated content" which displays on every product page and replace this with an image of the same text content.

By this I am talking about content which is for promo/customer purposes and is displayed on every page. eg: "If you find our products cheaper elsewhere then please click below to get your price match...... etc", and a chunk of text for the "Delivery Tab Information" and "Contact Tab Information" on each and every product page. A SEO company has suggested to turn this content into images.

Does anyone have thoughts on this please?

[seowoody]

Hi

If you find our products cheaper elsewhere then please click below to get your price match

This would generally be better suited to an image (nice promotional graphic) anyway.

The other parts (contact/delivery etc) could be included in an iFrame instead of an image. Either would reduce dupe content.

I'd suggest getting reviews/FAQs etc on the product pages as these will create more unique content.

Lastly, this is a great resource - https://blog.amasty.com/an-extensive-guide-on-magento-duplicate-content/

[katemorris]

It is my opinion that this kind of "duplicated content" is not hurting you. There is no need to put this kind of content into an image. Duplicated content like this is largely ignored. There are bigger fish to fry. If you are looking for things to do, work on ensuring your product content is 100% unique, engaging and do some conversion testing. It's a much better use of time.