Question about remarketing

[corn2015]

HI,
Can you please tell me what is remarketing and how effective is it for a local brick and mortar busienss that has a site?

[Andy.Drinkwater]

Hi Cornelius,

Are you referring to remarketing with regards Google Adwords? If so, this is what it is and where you can read more:

Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
https://support.google.com/adwords/answer/2453998?hl=en-GB

I would also suggest having a read here:

http://www.google.co.uk/ads/innovations/remarketing.html

If this isn't what you thought it was, or not what it refers to, please let me know.

-Andy