Tips for optimizing website for one long term keyword

[bidilover]

Hello,

I have quite specific long term keyword (4 part keyword) for which I would like to rank as high as possible and other keywords would come automatically, I know there's lot to it how to do it properly, but is there any good tips you could help me out with?

I have 4-5 different pages with the keyword related product, would it be smart to optimize them all for the one keyword or optimize just one of those pages and leave others with other information, this I believe would be important subject to decide?

I know I could add the exact long term keyword since it's related to content to titles, h1 headers, alt tags , file names and url, but would it be smart to use the optimization for that exact long term keyword on all those pages or just one?

This is very important subject for my business and any advice will be most highly valued.

Many thanks

[ennovators]

Hi Oksana,

I would start with analysing google SERP for the specific long tail keyword you want to rank for. This gives you a proper understanding of what the actual user intention is or rather what answer they are looking for. This insights give you a much better idea of how to properly use the (long tail) keyword you want to rank for.

I'm quite confident this 3 guides can help you out:

1. https://moz.com/blog/keywords-to-concepts
2. https://moz.com/blog/7-advanced-seo-concepts
3. https://moz.com/blog/on-page-topic-seo

Generally speaking I would not focus to much on the keyword itself, but use it as a starting point, where you gonna build a topic around. Regarding the 4-5 pages you have: Use keywords wisely by building complementary pages with related topics/aspects rather than substitution pages with similar/same topics/aspects as you might run risk, to self cannibalize your efforts.

Hope this helps
M