Using on two pages a keyword in alternative language in the title

[bidilover]

Hello SEO wizards,

The main language on my website is english, and I am wondering if I can add a keyword in russian to couple of pages to the title and image alt tag and maybe header , with the hope that it would rank in google with that russian keyword..

But I am not sure how google would react to that, I tried to search information on that, but could not find a clear answer....

Many thanks for anybody who takes time to respond

[PatrickDelehanty]

Hi there

Ideally, if you're trying to capture regional or international traffic, you would have different directories or ccTLDs dedicated to targeted content for specific audiences in different countries.

You can learn about how to do so here:
International SEO (Moz)
The International SEO Checklist (Moz)

By following the resources above, you can target your site and content more specifically which would see you having much better chances of success in international visibility.

To me, it just creates a confusing user experience (most important) and can also confuse crawlers, decreasing your chances of visibility, especially if it's not targeted. It could potentially be viewed as spammy as well, since the site is in English, and you're trying to capitalize on foreign traffic. Review the resources above and those will help guide you.

Hope this helps! Good luck!