Tools for editorial organizations?

[nymedia]

Other than google trends, are there tools a publication could give its writers to help them optimize their articles. Sometimes these articles are very newsy pieces, sometimes they are more evergreen features. In other words, if they're writing a story about the Greek Debt Crisis, I'd love to give them a tool that would suggest the language that is trending most at the moment and then, as the story evolves, identify the language that would be important then. Are there tools to help with this?

[PatrickDelehanty]

Hi there

I highly recommend looking into Inbound Writer. It's a newer tool that helps you estimate content performance before you write it and post it on your site.

I highly recommend looking into it and seeing what it can do for you.

Beyond that, real time efforts, I would include looking into trending data via social media and focus on what people are talking about, as well as the influencers that are talking about news - you could utilize that both from the content standpoint and interviews or opinions to include.

Hope this helps! Good luck!

[nymedia]

Thanks. I'll look into it. We're a journalism operation so we're going to write the stories we need to tell rather than just following the search opportunities. BUT, once we've started to write the stories, I'd just like to provide the writer with information/suggestions that might help their stories do better in search.  And, a lot of what we write about is very, very timely so we'd need to be pulling from almost realtime data.