Reviving a (very) old blog - is it worth shifting the content onto a new blog?

[PeterLeatherland]

I look after a few ecommerce sites, one of them doesn't currently have a blog, we are setting up a wordpress blog now for the site. Going way back in time the site did have a blog which was on a separate Typepad domain. What I'm wondering is whether it is worth redirecting this whole blog to the new blog section of the site and copying some of the content over to the new blog as historical posts?

I don't think it will be possible to redirect each individual post to a new one so it will just be a straight redirect of the old blog domain to the new one with the same (most of anyway) content. Do you think it is worth doing this for the value of this content which is relevant but dated (many of the links are now expired)? Doing this will take some time to do so it's not 'free' content we'd be getting

We have a lot of new content planned out so we won't be short of content, just would be nice to have some historical content on there too

Thanks

[Stramark]

Having content is always nice. Creating great conten takes time and efford. Asking people to make content goes better if you already have some content. So please choose some "valuable" or "evergreen" conten of the old blog and post it on your new one.

Creating 301 redirects from the old domain is a good way to rescue some of the old link value. Even if you do not see it in moz and majestic, it still could be there. It is not to much efford if you know what you are doing. So go for it.

If redirecting each post is to much work redirect all posts to your /blog/ directory. LInk value and visitors will get what they want!

go for it!

[PatrickDelehanty]

Hi there

I would do a quick content audit and see what content from your old blog could be removed, consolidated, or updated. People love in-depth articles and posts so this could be a great opportunity to see what content is worth expanding on or leaving alone.

Whatever you, do make sure that you properly URL map your old blog so that old posts are pointing to their new home on the new blog - that way you don't have a bunch of old blog posts pointing directly to the main blog category.

You may also want to do a backlink audit in case some of those old blog URLs have links pointing to them and you want them to updated to the new URL structure, or removed because they are spammy.

Hope this helps! Good luck!