Is my plan the right plan? - What do you suggest/do?

[trumpfinc]

When trying to rank a page high for a certain keyword, I usually go by the following plan.

1. Focus on on-Page SEO. Title tags, webpage URL, unique quality content. In other words, make the page the best you can for the user using the keyword you want to rank for.

2. Promote the page via social media.

3. Try to link build to the page. Contact high-quality sites and have them try to link to your page.

I was wondering if I am missing any steps, or do you use other methods when trying to rank for a certain keyword?

[Andy.Drinkwater]

Hi,

I would suggest having a read of this: https://moz.com/beginners-guide-to-seo. It provides a wealth of information.

Focus very heavily on content and usability and perform internal linking as well. This is great for showing Google which are your important pages.

-Andy

[PatrickDelehanty]

Hi there

I would say your plan is pretty fundamentally solid. Moz offers some great resources:
The Beginner's Guide to SEO
The Beginner's Guide to Link Building
The Beginner's Guide to Social Media Moz Academy

All of the above will help you build a solid foundation with your SEO, link building, and social media. A lot of this comes down to knowing what your audience is searching for, what kind of content they like, and where to find them. If you can nail all of that down, you're golden.

You're providing value to your audience with great content, and that's when people want to link to you - when they see you're providing REAL value to your industry or niche. It all comes down to research and aligning your business goals with your audience goals - take the time now to get a good gameplan going by learning as much as you can, test it, and tweak as needed.

Hope this all helps! Good luck!